Filtered by speaker:Seth Godin×
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3 results for “psychological marketing” by Seth Godin
Topic6 mentions across episodes
marketing
You may recall when the International House of Pancakes decided to falsely announce they were changing their name to the International House of Burgers and, like, made a new logo because they wanted Buzz. This is a Wendy's Twitter tactic. Buzz does n
39:36 / 40:46
from transcript39:36 – 40:46
...then your marketing problem is pretty much solved. There I feel like each of these is, like, its own book that we could talk through. And I wanna come back to this last point and how it relates to the purple cow. I wanna spend a little time there. Bu
15:43 / 16:45
from transcript15:43 – 16:45
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