Filtered by speaker:Seth Godin×
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2 results for “brand strategy” by Seth Godin
...when you just put a logo on that undermines many of the awareness assets you already had going for you. Feels like they got very, you know, very controversial. They went against the status quo, more maybe than they should. I don't know. What do you w
38:55 / 40:00
from transcript38:55 – 40:00
...to distinguish and differentiate themselves in a world that's increasingly filled with AI companies, AI products, AI content? Well, the first question is what's a brand? Because it's not a logo. A brand is a promise. It's what do I expect from you? I
15:43 / 16:45
from transcript15:43 – 16:45
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