Filtered by speaker:Seth Godin×
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2 results for “brand strategy” by Seth Godin
...when you just put a logo on that undermines many of the awareness assets you already had going for you. Feels like they got very, you know, very controversial. They went against the status quo, more maybe than they should. I don't know. What do you w
38:55 / 40:00
from transcript38:55 – 40:00
...to rebrand and make a different promise, and they are switching to all electric, which I'm in favor of. But they made, I think, a very significant error, which is if you're going to start a car company, a 100,000,000 or a billion dollars are gonna ge
38:15 / 39:28
from transcript38:15 – 39:28
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