that made me, of necessity, very, very interested in what you might call counterintuitive aspects of human behavior and decision making. And it became pretty rapidly evident that if you actually study experimental empirical data about how people thin

And so I got more and more interested in this stuff as a kind of sideline. But I couldn't understand why nobody was talking about it or trying to codify it or to classify it until I discovered sometime, I suppose, in the early two thousands, middle t