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2 results for “behavioral economics” by Rory Sutherland

Marketing Icon: Rory Sutherland (audio only)with Rory Sutherland

...called behavioral economics, which actually sought to do something absolutely outrageous for economists, which was to actually observe what happened in the real world rather than formulating

2:14 / 3:17

from transcript2:14 – 3:17

Riding Unicorns

Marketing Icon: Rory Sutherland (audio only)with Rory Sutherland

...discipline called behavioral economics, which actually sought to do something absolutely outrageous for economists, which was to actually observe what happened in the real world rather than formulating theories based on outlandish assumptions or conv

2:53 / 4:03

from transcript2:53 – 4:03

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