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2 results for “customer activation” by Rav Dhaliwal
“People try to build a large enterprise style CS company into that kind of motion, and really what you should be doing there is customer marketing. You should lean in really heavily in product and customer marketing backed up by a smaller group of people.”
...marketing. You should lean in really heavily, you know, in product and customer marketing backed up by a smaller group of people.
“Customer success doesn't really have a strict definition. We can go to someone off the street and go tell me what sales does and they go, well, you ring up strangers and ask them for money. Everyone knows what that means. What does customer success do? I don't know. There's no definition.”
...success do? I don't know. There's no definition. So that's one thing. The other thing is the reason it doesn't have a definition is highly contextual.
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