...the advertising market, which is basically people that are already running ads today, and that market is obviously larger than I can define even in just one single format segment. And then you have th

I mean, you you need to kind of differentiate organic creatives. They tend to be a bit more on the crazy side, and then some of them just don't work at all and some completely, you know, go to the moon. And then you have meta ads or Facebook ads crea