...Customer success is so different because it can literally be 20 different things on any particular day, from dealing with an escalation to an upsell to a a product issue to a like and it's it's ongoing. It's constant. So I think it's a big gap, and I

...the customer expecting from this relationship. And I think that's the thing that very quickly is lost sight of in many places. And I'm guilty of it too. Like, we, you know, we we talk about KPIs.