...is category creation? So what, you know, what when do you know that category has been created? And then there's no real answer. Right? Like, it's sorta like it's kinda like porn. You know when you see it. So it's really hard it's really hard to tell,

...in this category creation journey. So there was we had a lot of discussion with my cofounders about do we create a new category or do we attach existing categories? There was an existing category called revenue acceleration that was owned by insidesa