...of the kids' space and digital there's there's there's some hard regulation that has been around for quite some time. So there's a law in The US called COPPA, which is the Children's Online Privacy Pr

...kids have gone to their platform because there's IP that they like. And then suddenly they then retarget those children when they've gone on to other sites, and that's an absolute no no. So, again, not everybody is setting out to to make those mistak