...because of safety concerns, but, b, actually, because we felt that we'd lose that sort of really strong relationship that we have with our brand partners and media agencies. And and almost it was a gr

negative press safety concerns. So brands didn't wanna go near it in the kid's space. And we had a huge discussion at board level around, should we build a, you know, a safer product for YouTube? And there was lots of debate and people said it's not