the science of this needs to be a predictable business that I'm in where I can actually make decisions and predict forward outcomes. Yeah? Maybe not answering your question, but the bigger thing for me was as I read about all of these authors who wal

we forget that we're the consultant and they're the patient, if you like. And because customers have money, they must always be right. And customers are not always right. We are accountable for their success and I want that in the DNA of the organisa