data. I've got a lot of perspectives, and I need to synthesize those all and have them hang together in a way that creates something meaningful and actionable for my audience. But narrative is not story. Narrative is like a collection of stories that

a person or an avatar who can go through a set of experiences to demonstrate the impact of that product, what their life was before, what their life is after. You don't have to talk about the features and how if you do this, then you can do that. You