Lenny's Podcast

5 questions to ask when your product stops growing | Jason Cohen (2x unicorn founder)with Jason Cohen

or something like a new product or a new market where it's it's it's actually new. It's expanding in a new way rather than trying to incrementally expand what you're already doing. So an example of getting creative on a channel is what Constant Conta

Lenny's Podcast

5 questions to ask when your product stops growing | Jason Cohen (2x unicorn founder)with Jason Cohen

usually, you wanna stay in the target in the target market you're already good at and grow from there. But sometimes the whole point of the expansion is to change the or change the target market or add something where you're leveraging something else