...marketing the minute I walk in, I go, great. So give me your top 10 list of things you want us to do. And I'll knock it out immediately. It's simple things like, we just need competitive analysis on our top competitor. We haven't gotten that. Great.

...marketing has changed dramatically over the twenty or thirty years I've been in marketing dramatically from, you know, it's not just about brand, it's about demand, but it's also about community, right? And so there's various facets in there. And the