...market leaders, in no ranking order, they care about product differentiation. And I like to lead with that and really because if it's a crowded market and this is a way better product and you can really approve that that you have massive product diff

...product differentiation, I can't say enough. And, you know, I assume you have some use cases. So I feel like every sales leader wants to understand about the cost you know, just use cases and customers that you have and why they bought the software i