all that, and that kind of fell in like, product marketing was in vogue, and I'm just seeing the pendulum swing in this way. Now, again, at different stages, you need a different type of marketer. So I'm not saying it's a blanket statement for every

What then in your view and from your wealth of experience are the key tenants to running a successful recruiting and and search process? Well, I'm so obsessed with this because this is all I do all day long. But there's a beginning and a middle and a