I love these everyday categories. I love everyday items because I think you can, if you're lucky, create or meet people, invest in things that folks get to use every day, and what a treat. So I love art and design. The idea that you could take someth

...businesses, do you find that what what gets you excited about an opportunity or seeing opportunity is first seen from the marketing side? And in the in the Colgate example, seeing how the packaging was and how that didn't make a lot of sense versus l