...stories that can be successful that are way more interesting than just here's a cybersecurity company with a big valuation. But you should tell the one that is truly authentic because that's where it will shine. In fact, you've written the more techn

...for getting the attention, not just of press, but also clients and investors. Absolutely. And that's actually what I did for the book is I examined how thousands of founders and executives shared stories in tech and plenty of other industries. And I