...technology. And that is becoming more and more possible because we're no longer doing kind of cohorts of what have been done for a long time, and AI is is giving us an ability to personalize an interface in a way that it hasn't been possible to do fo

...technology. It's It's incredible the opportunity of it. Because I think I think the, well, are you looking at things like integrating with hardware, whether it's an Apple Watch or whether it's voice based mood tracking or whatever other mood tracking