around our flavors and and and good with, iteration to maximize LTV. How do you think about Tessie's Hughes? What's the process there? Yeah. So so we we track as many signals, early signals to retention as possible. So so we track both feedback and b

...product even for the the sample, the FID, where it's still a full scale run with unique packaging and, you know, nutrition facts panel and and and ingredient decks and all that stuff. So, it's a big ask on the supply chain side, and I get another rea