That's called a demo, by the way, in other words. Yeah. It's basically a demo. Yeah. Exactly. You've just got a low low cost demo. So you get this you you use everything you can. Now live events pre COVID were, like, a huge channel for us as well. I'

for 20, you're it, and I had to go to World of Concrete, believe it or not, that's a nice cold trade show, possibly 50, And I got that deal at a higher ASP than on the floor of World of Concrete. I mean, it's simple ROI math. Affinity events are so m