...buyer personas to be. Do the research, get 20 user interviews done and do this thing, what I like to call pain mapping. So you're going to take those interviews and somewhat manually, I'm sure there's a million companies out there who can automate th

...that are validated by the market versus your own assumptions. What the output of that exercise is you have buyer personas and sometimes anti personas, people who try to thwart deals, who are organized by a common pain point, not their job title or an