ad platform off the ground was a restaurant that wanted to grow. Not all restaurants wanted or could even afford to grow. So already I'm disqualifying, so to speak, in this initial launch stage, a huge proportion of the addressable audience. But what

...factors of product market fit. However, people can be shouting about your product and absolutely love it. But if it's free, you don't actually have anything that's viable. So what I'm doing right now with Bravia is some pricing and strategy testing.