That's the right way to validate assumptions is by talking to people and letting the target audience tell you if it's actually a strategic and financial opportunity to solve or not. So many companies end up in the nice to have category because you so

So you can start with whether you've lived the pain in yourself as an expert in an industry, or you are searching the market. So for example, in product marketing right now, because there's so much explosive growth and maturity in understanding the s