...potential customer segments? Yeah. I think there's a mixture of of signals to look at. One would be the actual commercials. Are you closing deals at the right ACV? Are you know, of your TAM, are you not giving them down? Are they picking up conversat

So after we put that one down, we went kind of navigating through a supply chain. So we went to look at retail and e commerce companies where, yes, there's a need for consumers want sustainable products. Would those types of companies be motivated an