The worst thing you want to do is invest in content production, performance marketing, anything without truly understanding who you're talking to, like quite literally. So the first thing that I would do is this user research we're talking about to v

selling. Their aspirations that they have for their own career development and their own life related to technology and what they aim to gain from it overall. So you have a bit of a quadrant. And so then you're mapping by pain points and that's evide