So after we put that one down, we went kind of navigating through a supply chain. So we went to look at retail and e commerce companies where, yes, there's a need for consumers want sustainable products. Would those types of companies be motivated an

...was a customer. Nope. It was an expense report software company. And we had that classic. I mean, we were all sitting in one room together in San Francisco. The whole company was like 30 people. And yet there was so much blame game and finger pointin