what we learned by pitching and positioning the value of that technology to, a cohort of those ICP companies, it is there was so much regulation and red tape and ultimately budget ownership was just not there. So while there was a validated need in t

They can help you identify trends in feedback. They also have some cool AI tools so that if you're doing pain mapping, they can do some of that heavy lifting for you, which is great. But a big part of product marketing is sales enablement and making