...Waymo driverless cars without setting up the right way the incentives for this company. So, yes, incentives do drive behavior in terms of the compensation incentives, but also culture. I think that's another big important

Everyone understood that unless you do that, you will not be efficient, and one way or another, it should happen or your competitor will do that. So that's what they were tasked with, and that's how Amazon got rid of or replaced many vendor managers