...in retail, and a big part of that is committing to promotions, etcetera. Deductions help provide actuals, but I think that's one area for sure. And I think the other area is an inventory and where you get inventory from. The way I like to think about

...of retail expertise, and it's really important to have folks on the side of Glympse that come from the retail industry, the CPG industry. But a lot of the tasks, I think, can be automated with AI, and it allows a business just to be more effective in